In this course, you'll learn the importance of a strong online presence for a business, and how to craft your strategy around engaging with customers, creating content, and measuring impact.
Led by Jordan Seward, a dual MBA + Master of Sustainability graduate of Chatham University, and Business Support Coordinator with CRAFT.
Contributions from Nicole Fourman, a dual MBA + MA of Food Studies graduate candidate at Chatham University, and Business Support Coordinator with CRAFT.
Example Curriculum
Introduction
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Course Preface
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Getting Started
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Websites
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Social Media
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Creating and Managing Content
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Engagement & Impact
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Curating Digital Assets
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Wrapping Up
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